A key part of the VALMER project was engaging important stakeholders in discussions. The “scenario” approach has been chosen deliberately, as it is an effective way of involving people and moving from theory to practice. Good engagement of stakeholders can give better shared ownership of decisions that then improve the delivery of policy. In VALMER, scenarios were used with ecosystem service assessments and valuations to explore stakeholder views and preferences on various management options and trade-offs. Scenarios are stories that portray plausible futures. They are designed to systematically explore, create and test possible and/or desirable future conditions. Scenarios can be exploratory (what might happen?), normative (how can a specific target be reached?) or predictive (what will happen?) depending on the question asked.